After the huge disruptions caused by the COVID-19 crisis in 2020, companies are looking to get back on course and, importantly, build for the future.
The past year has poked holes in long-standing norms about how companies operate and how people live. Companies looked at their operations and saw fragile supply chains, untrustworthy information and radically new customer needs. As they’ve adjusted to these realities, the most successful ones have become Masters of Change.
While it will be tempting for companies to retreat to what they know, 2020 brought the need for a different path to light. If businesses continue to have a clear-eyed perspective and sharp focus on their expedited digital transformations, they can emerge as Masters of Change and the new leaders.
It’s become clear that there is no leadership without technology leadership. The recent rapid digital acceleration has placed technology as the cornerstone of global leadership.
Companies have also learned that leaders don’t wait for the “new normal,” they build it themselves. Big changes today require bold leadership—and prioritizing tech. And it’s not just about fixing the business, but upending convention and creating a new vision for the future.
In this future, companies are poised to have an outsized impact on the world around them—and financial success will only be one measure of leadership. It’s a unique moment to rebuild the world better than it was before the pandemic. That means expanding our definition of value to include
how well people thrive, the impact left on the environment, growing inclusivity and more. A new future is on the horizon – one that’s different from what the world expected. As this future takes shape, there will be no room for enterprises that cling to the past. Will you watch the world change around you? Or be the one leading it?